Stylish stars have a way of making any wardrobe staple look #effortless, but one new local label is elevating essentials in their own crafty way. Enter George Loves, the LA line that’s behind the hand-painted striped basics that you’ve already seen on Rosie Huntington-Whiteley, Hailey Baldwin, Alessandra Ambrosio, and other paparazzi-stalked models. (Or maybe you’ve spotted those billboards all around town?)
Founded in 2015, the brand is known for its hand-stamped tees, dresses, sweatpants, and other essentials ($78 to $310) that manage to eschew that lovingly-made-by-a-third-grader look thanks to its signature “Washed by the Sun” treatment. (Even cuter are their positivity-promoting hangtags.) Starting tomorrow, you’ll be able to shop George Loves’ celeb-faved pieces when it pops up at eyewear brand Perverse’s DTLA boutique.
Swing by the affordable sunnies label’s Fashion District outpost and shop a monochromatic-themed selection from George Loves’ collection. In addition, enjoy deals when you buy select clothing and sunnies together; plus, every purchase includes a free tote bag.
1108 S Los Angeles St., Los Angeles, CA 90015