Crunchy granola reputation aside, eco-friendly fashion has always been cool in our books— but celeb-faved label Reformation has certainly done its part to make sustainable style sexier. The Los Angeles-based brand’s next major move? Taking on the official state fabric of California in the form of its debut denim collection.
Reformation just launched its first jeanswear line, which uses way less water (230 gallons instead of the industry standard of 2,800). As far as cuts and pricing, the five-item range of upcycled denim includes vintage-inspired silhouettes like a frayed-hem skirt ($98) that shows plenty of leg, high-rise cigarette jeans ($128) and perfectly lived-in jackets ($112) available in a distressed finish and light and dark washes, and a mid-rise cropped flare ($128).
While Reformation’s first denim line is on the more rigid side, we’re told stretchier options are coming soon. In the meantime, #Refbabes and denim devotees can shop the full collection at the brand’s West Hollywood flagship (8253 Melrose Ave.) or online.