As mentioned, eco-cool label Reformation is on a mission to greenify our wardrobes with two new Los Angeles boutiques. #Refbabes can now shop the LA-based brand’s first tech-powered shop, which is now open at Culver City’s Platform.
The 2,140-square-foot store is located in a prime space facing Washington Boulevard and the Metro Expo line — perfect for inspiring shoppers to further lower their carbon footprint. As far as merch, expect to find Ref’s full range of skin-baring dresses, skirts, tops, jumpsuits, denim, and more alongside bags by Kayu, leather sandals by Greece-based Kyma, and more handmade accessories by like-minded designers.
Once you’re ready to play dress up, the boutique’s high-tech fitting rooms will allow you to set the mood by customizing the music and lighting, plus enjoy futuristic customer service with touch screens that’ll allow you to request more clothing, sizing, and colors. After you’ve swiped in your request, a “magic wardrobe” will deliver your picks directly to your room.
Oh, and about that other Melrose Avenue boutique: while the newest 3,275-square-foot outpost located by Fairfax (8000 Melrose Ave.) now houses Reformation’s LA flagship, its previous store down the street at Harper (8253 Melrose Ave.) will offer the brand’s curated collection of vintage clothing. It’s set to open Wednesday, June 28; stay tuned for more deets.
Scroll through the gallery above to see more inside the clean and cool boutique and see below for store hours.
Reformation at Platform
8810 Washington Blvd., Culver City, CA 90232
Hours: 11am to 7pm daily