Nobody better encapsulates LA style than Fred Segal — and today, the iconic retail institution (which recently teamed with CB2) débuts its massive new ivy-covered flagship in West Hollywood. Landing at the corner of Sunset and La Cienega Boulevards, the 13,000-square-foot space is a one-stop lifestyle shop — complete with a cafe, bakery, florist, and salon — that spans the entire block. (Did you catch our sneak peek on IG Story yesterday?)
The space will not only house Tesse, a new eatery by notable restaurateur Bill Chaite (who’s behind LA faves like Bestia and Republique, to name a few, notes Eater LA), but also San Francisco-bred Tartine Café. There’ll also be an in-house salon (set to open later this year), a floral shop by Flower Girl LA, and a pop-up shop, which kicks off with Levi’s and currently features an on-site tailor and the classic brand’s smart jacket collab with Google Jacquard.
As far as multi-label shop-in-shops, Fred Segal Sunset houses womenswear curated by Collective and menswear curated by HARTEL, a CFDA space that’ll feature a rotating roster of up-and-coming designers,kids clothing by Eggy (which also has an outpost on West 3rd Street), natural beauty and skincare products by NYC’s CAP Beauty, an eyewear shop by Framed EWE, and a concept shop by Pancake Epidemic in the form of a mini treehouse built by Takashi Kobayashi.
In addition, find dedicated designer and brand spaces stocking upcycled apparel by LA’s Atelier & Repairs, vintage clothing by Replika Vintage, footwear by Esquivel, apparel and accessories by Levi’s, deconstructed ready-to-wear by Libertine, outerwear by LTH JKT, luxe jewelry by Mara Scalise and Officina Berardi, Ralph Lauren’s RRL, gender-neutral clothing from Seeker, women’s footwear by Suzanne Rae, tees by Unfortunate Portrait, and and Fred Segal Originals, the retailer’s in-house line ($75 to $700) of basics, denim, and outerwear and which includes exclusive collabs.
For beyond the closet, shoppers can find barware and entertaining accessories from Elyx, a curated selection of giftables by Tesoro, and books by Hennessey + Ingalls. The new flagship also features art installations by Libertine designer Johnson Hartig and a vintage decor wall by Danny Flynn. And as far as that pop-up, following Levi’s, the space will host temporary shops and events with New Era, Domino, and Interscope Records, to name a few.
The collab-happy retailer will also team with AKA, which is opening extended-stay rentals on the same property. The flagship is expected to stock exclusive accessories catering to residents of the apartments; stay tuned for more on that.
Scroll through the gallery above to see more inside the new flagship.
8500 Sunset Blvd., West Hollywood, CA 90069
Monday – Saturday: 10am to 9pm
Sunday: 11am to 6pm