Why Mindful Denim Devotees Need Everything From Reformation’s First Jeans & Basics Line

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Why Mindful Denim Devotees Need Everything From Reformation’s First Jeans & Basics Line
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Why Mindful Denim Devotees Need Everything From Reformation’s First Jeans & Basics Line
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Why Mindful Denim Devotees Need Everything From Reformation’s First Jeans & Basics Line
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Why Mindful Denim Devotees Need Everything From Reformation’s First Jeans & Basics Line
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Why Mindful Denim Devotees Need Everything From Reformation’s First Jeans & Basics Line
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Why Mindful Denim Devotees Need Everything From Reformation’s First Jeans & Basics Line
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Why Mindful Denim Devotees Need Everything From Reformation’s First Jeans & Basics Line
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.@After getting into the denim game earlier this year with a capsule collection of upcycled jeanswear, Reformation is officially launching its first full sister line of sustainable jeans and basics. The range is available for pre-order online and at all of Ref’s boutiques right this minute and will be shoppable on shelves later this month.

Priced from $28 to $218, the 46-item collection is comprised of 4 dresses, 10 tops, and 11 denim styles in 14 washes. Jeanswear standouts include the Fawcett Jean (a high-rise silhouette with a wide cropped leg and unfinished hems), the Julia High Cigarette (a high-rise cigarette jean with a raw-edge hem and distressed finish), the Winona Mid Slim Jean (a cigarette style with a button fly), the Stretch Flood Jean (which features slightly flared cropped wide legs), the Rodeo Overall, and more.

Of course, the affordable line is produced with the same sustainability goals as the rest of Ref’s merch: the collection is made using deadstock fabrics, 100% recycled materials, or mindfully-sourced fibers. Each denim pair is is made without toxic dyes and water waste, saving 1,460 gallons of water in the process. Even better: as part of their new Wet Project, the brand is reducing their carbon footprint by purchasing water restoration credits from the Bonneville Environmental Foundation, which donates 1,000 gallons of credits to clean water projects for every pair of jeans sold. Now that’s what we call truly guilt-free retail therapy.

Dig it? Scroll through the gallery above to see a few of our favorite looks, then check out the full collection and get on the waitlist on Reformation’s website or swing by the brand’s LA stores to shop it in person on Monday, October 23.

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