After testing the brick-and-mortar waters this past summer with its pop-up shop at The Grove, Outdoor Voices is here to stay in LA. The sleek activewear label debuted its first permanent LA boutique today on Melrose Avenue, where it’s transformed TENOVERSIX’s former shop into a playful haven for fitness fiends. The store marks the Texas-bred brand’s fifth U.S. outpost and second California location; OV also opened a shop in San Francisco this month.
Inspired by SoCal’s wellness-obsessed lifestyle, the sleek space features neutral wood accents, vibrant geometric seating and fixtures, black pebbled foot paths, and fitting rooms wrapped in vintage Knoll fabrics. On the shelves, expect to find Outdoor Voices’ full collection of chic recreational gear ($35 to $135), including leggings, tops, cropped tees, bottoms, and outerwear made from technical fabrics alongside hats, tote bags, and accessories for women and men.
The shop’s exterior features cushioned benches and canvas awning, creating a shade-filled hangout spot for pre- and post-workout gatherings to align with OV’s inspiring #DoingThings mantra. Take a peek inside the modern and minimalist label’s cool shop in the gallery above and see below for the address and more.
Outdoor Voices is open Monday through Saturday from 11am to 7pm and Sunday from 12 to 6pm; (323) 951-0284.
8425 Melrose Ave., West Hollywood, CA 90069