The Swiss may be famed for their cheese, chocolate, and fancy timepieces, but now the mountainous European country wants Angelenos to know that they’re experts at making luxe underpinnings, too. HANRO of Switzerland recently debuted its first west coast boutique (and second U.S. outpost) in Beverly Hills, bringing its sleek innerwear and basics to LA for the first time.
Landing on South Santa Monica Boulevard (just steps away from Rodeo Drive, the 1,800-square-foot store features the Swiss brand’s full collection of women’s and men’s essentials. Expect to find all-season loungewear, sleepwear, and underwear, like bras in a variety of fits and support levels ($54 to $165), boxers and briefs ($54 to $118) pure silk tanks ($105), silk cashmere leggings ($220), cozy cotton robes ($180 and up), and more.
The space itself houses a skylight for flooding the shop with natural light and a mezzanine for catering to VIP clients and stylists. See for yourself and take a peek in the gallery above; then swing by the shop IRL — check out the hours and address below.
HANRO of Switzerland is open Monday through Saturday from 10am to 6pm and Sunday from 12 to 5pm; (213) 221-2835.
HANRO of Switzerland
9475 South Santa Monica Blvd., Beverly Hills, CA 90210