Why Modern Design Aficionados Will Be Flocking to Converso’s New West Coast Showroom

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Why Modern Design Aficionados Will Be Flocking to Converso’s New West Coast Showroom
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Photos: Courtesy of Sam Frost/Converso
Why Modern Design Aficionados Will Be Flocking to Converso’s New West Coast Showroom
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Paul McCobb sofa, Pipsen Saarinen chairs, Vico Magistretti table, Raymond Loewy cabinet, JJ McVickers painting, Carl Springer cabinet, John Vesey desk, Carl Springer torchere, and Greta Grossman Grasshopper lamp.

Why Modern Design Aficionados Will Be Flocking to Converso’s New West Coast Showroom
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Raymond Loewy for Herman Miller lounge chairs, John Vesey lounge chairs, Paul Evans low table, Ed Wormley for Dunbar table, and Gabriella Crespi mirror.

Why Modern Design Aficionados Will Be Flocking to Converso’s New West Coast Showroom
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George Nelson Thin Edge Desk, George Nelson Thin Edge Jewelry Box, Frank Piatek X Painting, and Bronze Egg Sculpture.

Why Modern Design Aficionados Will Be Flocking to Converso’s New West Coast Showroom
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Tommi Parzinger credenza, Pedro Friedeberg sculpture, and JJ McVickers painting.

Why Modern Design Aficionados Will Be Flocking to Converso’s New West Coast Showroom
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Finn Juhl Chieftain chair, Wendell Castle Chloe table, Paul McCobb sectional sofa, Tom Greene chandelier, and Mario Del Fabbro wall sculpture.

Why Modern Design Aficionados Will Be Flocking to Converso’s New West Coast Showroom
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Mario Del Fabbro sculptures, which will be on display through March 9.

If your home welcomes names like Isamu Noguchi, Raymond Loewy, Gabriella Crespi, and (sadly) the late Wendell Castle, then you’ll be happy to know that an East Coast haven filled with their pieces — and then some — has arrived in Los Angeles. Converso has opened its first-ever West Coast showroom on Beverly Boulevard, bringing one-of-a-kind and rare home furnishings, art, and objects in a chic, 2,200-square-foot space.

After becoming a modern design go-go in New York and Chicago, founder Lawrence Converso says that “our business has been bicoastal for quite sometime, and we felt that the moment had finally come to officially bring our business to LA… There was a different vibe around Los Angeles than anywhere else a sense of optimism. LA is where I learned a major part of the business, so having a physical space [here] feels like a homecoming.”

Current standouts on display in the main showroom include a sculptural torch-cut table by Noguchi, a black walnut chaise by George Nakashima, a red Df-2000 series bar cabinet by Loewy for Doubinsky Freres, a Studio Wendell Castle coffee table, a pair of Finn Juhl Chiefta chairs, a red and blue LEGO chair by Mario Minale for Droog Design, and a rare Tripod lamp that Philip Johnson originally dreamed up for the Glass House, to name just a few.

In support of the local art community, Converso commissioned by Artsu Ono to design the camouflage awnings, which feature a muted color palette inspired by the California desert. The space also houses an area designated for curated exhibitions and capsule collections: Now through March 9, visitors can admire the sculpted wooden forms created by Mario Del Fabbro.

Explore more inside the dreamy modern design mecca and scroll through the gallery above, then see below for the hours and address.

Converso is open Tuesday through Friday 10am to 6pm and Saturday from 12 to 6pm; (323) 852-8035.

Converso
7257 Beverly Blvd., Los Angeles, CA 90036

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