We've got more deets on PrettyLittleThing's millennial pink building on Melrose Avenue. When we spotted the unicorn-covered windows and "coming soon" signage a few weeks back, we assumed that the fast fashion retailer was openings its first-ever U.S. store — after all, the address is located on one of West Hollywood's most stylish shopping stretches. Turns out that it was all a tease, but there's still good news: The Boohoo-owned brand tells us that they are indeed setting up shop in the States, albeit in a different way.
After reaching out to the brand, we're told that the outpost will serve as its U.S. head office and "will include a studio, private showroom, and working space for employees." PLT's Stateside HQ is set to open its doors in a few weeks; stay tuned for more details and cross your fingers that their plans include open-to-the-public happenings and pop-up shops.
8587 Melrose Ave., West Hollywood, CA 90069